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Hispanic Super Consumers Are Mobile And Green
How mobile and online is the Hispanic Consumer? Nielsen conducted a recent survey and concluded that Hispanics are Super Consumers of mobile and mobile shopping. Increasingly, the sales path to the...
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CSR Wins Customers And Sells Products
Just released surveys point to exploding consumer interest in buying healthy, green products. The even better news for businesses is that 66% of surveyed consumers say they will pay more for products...
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Must Have Healthy Digital Wearable For Generation Z
Unicef and Target, in collaboration with Disney, are launching a Fitbit-like wearable device for kids that has the potential of being this Holiday Season’s hottest gift. If it does become the gift...
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Three Keys To Implementing A Diet That Works
Why are diets so hard? One major reason is that we link dieting with not having fun. We go hungry. We eat foods that do not taste good. We give up social time with friends because we are on a diet....
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Buildings With Cleaner Air Makes You Smarter
A study just published by Harvard T.H. Chan School of Public Health has linked a building’s indoor air quality directly to a worker’s (or student, parent, doctor, etc.) cognitive function. Cognitive...
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FDA Questioning Natural Food Claims
Finally, the FDA is opening a review on the use of the word “natural” in food advertising and claims. This review comes as a result of citizen petitions questioning the meaning of the word and even its...
View ArticleHow Generation Z Will Make CSR A Business Norm
Generation Z, the first generation born in the 21st Century, is being shaped by a world at risk. They were born into global terrorism, the Great Recession, social diversity, climate change, and too...
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Cities Defaulting To Green
Cities are the 21st Century battleground for mankind’s adoption of sustainability. It is in cities and their surrounding urban areas where 54% of the world’s population live, including 270 million...
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Solutions To Our National Weight Gain Crisis
We face a national health crisis because of our weight. The CDC reports that a third of our population is obese. Ford Futurist Sheryl Connelly has reported on research that projects half of Generation...
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Cheat And Still Lose Weight
It is the Holiday Season and who among us can resist the pies, stuffing and beverages that we know will add weight? Not me! In fact, I plan to have a great time. Does this sound like a recipe for...
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TubbyFandango Is Dead
Yes…we have lost TubbyF. He died 30 pounds ago. Gone is his handicap parking permit. He now walks (and runs) pain free. Gone is his plus size clothing. He gave them to GoodWill. The good news is that...
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Are You Ready?
Are you tied of looking in the mirror and not recognizing who you see? You are not alone. We are all overweight. That is the stunning finding of my pioneering research. It is not you. It is not me. IT...
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Are You Ready To Reduce Stress And Your Weight
The NEW (and thinner!) Bill Roth44% of Americans feel more stress than they did five years ago. 40% of stressed people over eat or eat unhealthy food. In fact, research now points to overeating as our...
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How Autonomous Electric Cars Will Reshape Business Auto Fleets
Bill Roth at 2016 NAIAS with all electric Chevy BoltAutonomous electric cars are on the cusp of transforming business auto fleets. These smart cars will deliver a quantum leap in cost reduction. They...
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Having Fun Is First Step To Sustained Weight Loss
The very idea that you can have fun while losing weight sounds crazy. Losing weight is all about denial. It is about eating things we don’t like. It is about exercising and pain. WRONG. The...
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How Electric Cars Promote Weight Loss
No, the answer to how electric cars promote weight loss is not because they run out of electricity and you have to walk more. I have been driving the plug-in electric Chevy Volt for a week. While the...
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Healthy Foods Achieve Mass Market Sales Levels
The biggest news from the Natural Product Expo 2016 was that the sale of healthy foods is now mainstream. A record 43% of Americans now say they make their food and beverage purchases using the...
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Should Your Company Ban Soda
Reebok has banned soda at their U.S. headquarters. Is this a wakeup call for other businesses to be more involved on food issues impacting human health? Or is this a hornet nest that CEOs and business...
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Big Food Myth That Eating Less Will Achieve Weight Loss
We are in a national weight crisis. Big Food’s answer is to sell you smaller proportions. But research points to less is not more in terms of achieving sustained weight loss. We get hungry when we eat...
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The Weight Loss Secrets of I Love Lucy!
What in the world could Lucy, Ethel, Fred and Ricky tells us about how to achieve sustained weight loss? It turns out that this dynamic foursome did have a secret sauce. It was team power. Big Food...
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